Giving QuantumSlash A Bold Visual Start In The Tech World
Brand Strategy, Identity, Web Design & Development
About:
QuantumSlash, a burgeoning player in the tech industry, approached us with a vision to establish themselves as a leading force in the European IT solutions realm. Despite their strong foundation in the field, the absence of a cohesive brand strategy and a compelling online presence prompted them to seek our expertise.
Collaborating closely with QuantumSlash, we embarked on a journey to shape their brand identity, refine their strategy, and craft a dynamic website. This partnership resulted in a transformative business outlook, encompassing a revitalized service portfolio, an innovative pricing approach, and strategic positioning aligned with their aspirations for growth.
Explore the metamorphosis of QuantumSlash – from brand revitalization to business evolution – as we delve into the strategic process and impactful outcomes achieved in our collaborative venture.
Period:
2023-2024
Services:
Brand Strategy Development
Brand Identity Design
UI UX Webflow Design
Stationery Design
Deliverables:
Brand Strategy
Brand Identity
Webflow Website
Marketing collateral
01. The Discovery & Strategy Phase:
During the discovery and strategy phase, we conducted intensive workshops with QuantumSlash to delve into their business, audience, competitors, and messaging. These sessions, totaling four workshops of six hours each, allowed us to gain valuable insights and develop a clear brand vision.
Working closely with QuantumSlash, we laid the foundation for their brand redesign, ensuring alignment with their values and target audience. The outcome was a well-defined brand strategy guiding all project stages and paving the way for their successful business launch.
Small part of the Brand Bible Strategy Document:
02. Developing the Stylescapes:
Following the discovery and strategy phase, our designers crafted three distinct visual stylescapes for QuantumSlash. These stylescapes visually represented our vision for the brand's new identity, aligning with their values, target audience, and objectives.
Collaborating closely with QuantumSlash, we refined the design direction, ultimately selecting one to serve as the foundation for the brand's new identity. This phase resulted in a clear visual direction guiding all subsequent design decisions, paving the way for a successful brand redesign and business transformation.
03. Developing the brand identity & guidelines:
Let's work together
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Let's work together
Let's work together ✴︎ Let's work together
03. Webflow Website UI/UX Design & Development Phase:
With the brand identity established, we moved on to the web design phase. Our approach for the website design was to ensure that it was not only visually appealing but also user-friendly, responsive, and aligned with the visual identity and strategy insights that we created. We applied best practices in UX/UI design, taking into consideration the user's journey through the site, and ensuring a seamless experience from start to finish.
Credits:
Client:
Discovery & Brand Strategy:
Nikolay Petkov, Plamen Motev
UI/UX Design & Development
Mihail Zhelyazkov
Brand Identity Designer:
Alex Tsanev
UI Interactions & Animation
Yosif Bozhinov