The first step of the process is to trust the process.

At WEARE, trust forms the foundation of our entire process. Before embarking on any new project, we prioritize open communication and understanding. We kick things off with an initial conversation, providing an opportunity to connect, grasp your project's scope, and delve into your goals. During this stage, we encourage you to express your thoughts while we actively listen, ensuring we cover every aspect in detail. Together, we pave the way for a collaborative journey where transparency and effective communication lead to remarkable outcomes.

Once we have a clear understanding of your requirements, we will provide you with a comprehensive project budget and timeline for your review. This crucial step allows you to envision the path ahead and make informed decisions. Here, you have the flexibility to customize the scope of work, adding or removing elements as needed to align with your desired budget. It's important to note that our minimum level of engagement is 5000 euros, ensuring that we can deliver the highest quality results and provide the level of attention your project deserves. Our aim is to ensure transparency and flexibility throughout the process, empowering you to make choices that best suit your needs.

Once your project receives the green light, we will proceed to sign a contract and collect a deposit. As a standard practice, we require a 50% upfront payment of the project fee. This ensures that both parties are equally committed and invested in the success of the project right from the outset. The remaining payments will be spread out over the course of our collaboration, providing a convenient and manageable payment schedule. Our goal is to establish a fair and transparent payment structure that supports a seamless working relationship.

At the onset of every project, we kick off with a candid and casual get-to-know-you process. While it may have a relaxed atmosphere, it also serves as a strategic framework for building your brand or other creative and marketing services we offer. Depending on the scope of the project, this phase can involve 2-3 sessions, each lasting 3-4 hours, with all relevant stakeholders. These sessions provide an invaluable opportunity for in-depth discussions, brainstorming, and aligning our strategies to your unique requirements. We value the input of every participant, ensuring that we capture diverse perspectives and lay a solid foundation for our collaborative journey.

Everybody is creative, but in a different way and this is why we have to be on the same page. Before diving headfirst into the creative work, we believe in conducting a visual alignment process to ensure we are on the same page aesthetically. That's where Moodboards come into play. These curated collections of visual inspiration serve as a reference point for our collaboration. We engage in discussions to understand the vibe that resonates with your brand, and your choices become an ongoing reference throughout our creative journey. By establishing this visual foundation, we create a shared understanding and visual direction that guides us towards achieving your desired brand aesthetic.

After the Moodboard approval, we dive into the design phase, focusing on the development of your brand identity or every other type of creative asset we can help you with. This process typically spans approximately five weeks, but can vary based on project scope and scheduling. Throughout the project, we maintain open communication, ensuring that everyone involved is kept in the loop and on the same page. We conduct periodic meetings and revision rounds to gather feedback, make necessary adjustments, and ensure your satisfaction with the creative direction. Our collaborative approach guarantees that your vision is fully realized and that the final result aligns seamlessly with your brand objectives.

When it comes to developing a new brand or engaging in other types of creative work, we strive to create identities that are both strong and adaptable. To achieve this, we take the time to put each new brand option to work before sharing them with you. Through the design of relevant sample executions, we demonstrate how all the elements of the brand identity—such as the logo, colors, typography, design elements, and copy tone—interact and come together. This comprehensive approach allows you to visualize how your brand will be represented across various mediums and touchpoints. Whether it's brand identity development, web design, or other creative services we offer, we ensure that each execution showcases the potential and effectiveness of your brand in action.

Once the desired direction from the presented options has been chosen, we dive into the next phase of the project. This is where we focus on the selected direction and begin the process of developing comprehensive brand guidelines. With meticulous attention to detail, we work to refine and solidify the visual and verbal elements of your brand identity. The brand guidelines serve as a roadmap for consistent brand expression, providing clear instructions on logo usage, color palettes, typography, imagery, and more. By establishing these guidelines, we ensure that your brand's identity remains cohesive and resonates effectively across all touchpoints, delivering a strong and unified message to your audience.

Our standard project workflow includes two rounds of revisions after each phase of the project. This allows us to ensure that your feedback is incorporated at critical milestones and that the design aligns with your vision and objectives. After each phase, you will have the opportunity to review the work, provide feedback, and collaborate with our team to refine the designs. This iterative approach ensures that we stay on track and deliver results that meet your expectations. We believe that effective communication and collaboration during these revision cycles are essential for creating a successful outcome for your project.

Once we have incorporated your final feedback, we will deliver all the final files as outlined in our project scope. This includes a comprehensive package of logo files in various formats, along with any key design assets created during the branding process. Our aim is to provide you with everything you need to effectively utilize your new brand identity. We will ensure that you have the necessary resources and files to confidently move forward with your brand, allowing you to showcase your identity across different platforms and mediums.