Following the discovery phase, our team began with the first step of the process which is curating three distinct visual stylescapes for Pay Later, based on the brief that we had from them.

These stylescapes served as visual representations of our understanding of the brief. Each stylescape was carefully crafted to reflect the insights we had gleaned and to align with Pay Later’s vision, target audience and business objectives. After presenting these stylescapes, we worked collaboratively to refine and iterate on the design direction, ultimately selecting one that would serve as the foundation for the brand's new identity. The outcome of this phase was a clear and defined visual direction that informed all subsequent design decisions, setting the stage for the successful implementation of the brand and website design.