Three Ways Video Helps Companies Grow: Lessons from Our Recent Projects
In a world where attention is the most valuable currency, video has become one of the most powerful tools for growth. It doesn’t just tell people what you do, it shows them who you are, why you matter, and what sets you apart.
Over the past months, our team at WEARE has worked on projects across Europe — from Amsterdam and London to Sofia - helping companies capture their stories on film. Along the way, we’ve seen first-hand how video drives impact in three key areas: trust, culture, and growth.
1. Building Trust Through Customer Stories
When a customer shares their experience on camera, it carries more weight than any ad or pitch. That’s what we captured in Amsterdam and later in London, working with coworking operators like StartDock and x+why. Their stories weren’t scripted testimonials — they were authentic narratives about how OfficeRnD’s platform helps their communities thrive.
🎥 Takeaway: Customer success stories are not just testimonials. They’re trust-builders, and some of the most effective sales enablement tools a company can have.
2. Strengthening Culture and Employer Brand
Your team is your strongest brand ambassador. That’s why internal videos matter just as much as external ones. In Sofia, we helped OfficeRnD mark their 10-year anniversary with a film that blended professional highlights with authentic team-building moments. The result wasn’t just a celebration — it became a piece of content that strengthens their culture, reinforces values, and shows future talent why they’d want to join.
🎥 Takeaway: Videos that spotlight your people foster pride internally and build credibility externally. They humanize your brand.
3. Driving Growth Through Versatile Content
The beauty of video is how adaptable it is. A single shoot can fuel multiple channels — from LinkedIn snippets to website case studies and even internal presentations. That’s exactly what we delivered across our recent projects: a mix of full-length stories, short social cuts, and “stock” footage libraries that clients can use long after the initial launch.
🎥 Takeaway: Video isn’t a one-off campaign asset. It’s an investment in a reusable content ecosystem.
Wrapping Up
From trust to culture to growth, video has the unique power to turn stories into strategy. Whether you’re celebrating a milestone, sharing a customer’s voice, or empowering your sales team, the right video makes your message memorable.
At WEARE, this is what drives us: helping brands transform their milestones and relationships into timeless stories.
👉 Curious how video can fuel your company’s growth? Get in touch with us — let’s tell your story.
